SKAG Management

In Apple Ads even if you add a keyword as an exact match, your ad will be shown for this keyword, but also for spelling variations, word rearrangements, translations, and other variants deemed close by their systems.

For example, if the keyword "photo edit free" was set to exact match, it would match to the search term photo edit free and may also match to: photoeditfree, edit photo free, free photos editor, fre photo editor, free photo editor app, フォトエディター.

If you want precise targeting, you can use SKAG structure. SKAG (Single Keyword Ad Group) is a campaign structure where you create a separate ad group for every keyword. When you see a search term that does not match the target keyword, you can add it as an exact match negative keyword on ad group level.

This structure is challenging to maintain manually, which is why in ASATools, we've automated this process. You can upload a list of keywords, select CPT/CPA bids, and we will create a separate ad group for every keyword for you. Then, we will scan search terms reports multiple times a day. Once we find a search term that doesn't match your target keyword, there will be two possible actions:

• If it is not presented in a campaign as a target keyword, we will notify you by email, and you'll be able to choose whether you want to create a separate ad group for it or just add it as a negative keyword.
• If it is presented in a campaign as a target keyword in a different ad group, we will automatically add it as a negative keyword to the ad group where it was found and notify you by email.